Master’s Thesis Defense on Innovation Strategies and Entrepreneurship in Marib

The Arab Academy for Management, Banking, and Financial Sciences – Marib Branch held a public defense session on Tuesday, April 28, 2026, for the master’s thesis submitted by researcher Shaker Saleh Matar Thawabah in the Department of Business Administration. The thesis was titled: “The Impact of Innovation Strategies on Enhancing Entrepreneurship: A Field Study of Partnership Companies in Marib Governorate.”

The study examined the impact of innovation strategies, through their dimensions of product innovation, marketing innovation, and process innovation, on enhancing entrepreneurship among partnership companies in Marib City.

The researcher adopted the descriptive-analytical approach to collect and analyze data. The study concluded that innovation strategies have a positive and statistically significant impact on enhancing entrepreneurship. Product innovation recorded the highest level of availability, while process innovation emerged as the most influential factor in supporting an entrepreneurial orientation.

The study also presented a number of recommendations, most notably investing in and developing the automation of administrative processes, improving visual identity, packaging and marketing practices, promoting a culture of calculated risk-taking and responsiveness to market requirements, and empowering female professionals within innovation units.

At the conclusion of the session, the Thesis Examination Committee approved the thesis and recommended awarding the researcher a Master’s degree in Business Administration, wishing him continued success in his academic and professional career.